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Mobile users were struggling to find products quickly. Through research and prototyping, I uncovered hidden friction points and redesigned the navigation to guide exploration more intuitively, turning dead ends into discovery moments.
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What seemed like a minor UI detail turned out to be a major engagement blocker. I investigated why users were ignoring the "Add" button and redesigned the experience to align with their behavior, resulting in smoother interactions and higher user engagement.
Monica Wagner
